AC
Acme Co. ↓
A/B tests
Multi-variant testing with statistical significance
Active tests
| Test | Variants | Sample | Lift | Confidence | Status |
|---|---|---|---|---|---|
Headline — direct vs. curiosity Free home valuation | A · B · C | — | +14% | 87% | running |
CTA color — blue vs. orange Demo request | A · B | — | +3% | 42% | running |
Form length — 3 vs. 6 fields Insurance quote | A · B | — | +22% | 95% | conclusive |
Headline test · detail
Variant A · control
Find out what your home is worth.
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CVR
Variant B
In 90 seconds, see your home's real value.
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+8% lift
Variant C · leader
Your home is worth more than Zillow thinks.
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+14% · 87% conf