AC
Acme Co. ↓
Actions
Side-effects an automation can execute
email
Send email
Per-recipient drafting via FollowUp AI
sms
Send SMS
Twilio or Bandwidth — pick per-sender
linkedin
Send LinkedIn message
Via authorized LinkedIn account
crm
Create CRM record
HubSpot, Salesforce, Attio, Pipedrive
crm
Update CRM record
Set fields on existing record
followup
Add to sequence
Place contact into a follow-up sequence
followup
Remove from sequence
Take contact out of a sequence
routing
Assign to user
Route to a specific rep or AE
crm
Add tag
Apply one or more tags to a contact
calendar
Book meeting
Send a booking link or auto-schedule
webhook
Call webhook
POST to any HTTPS endpoint
advanced
Run script
Execute a custom JavaScript snippet (sandboxed)
notify
Slack notification
Send a message to a Slack channel
notify
Email a teammate
Send an internal alert email
ads
Pause campaign
Stop a Mobile Ads AI campaign
ads
Adjust budget
Shift budget to/from a campaign